DELICIEUX
Delicieux is a concept food delivery app aimed at making ordering food easy, fast, and cost-effective. It does this by recommending local restaurants best suited to deliver food to the user the quickest, beating the average delivery time of 20-40 min.
Delivery drivers have the added benefit of fulfilling multiple orders from a single trip, resulting in higher delivery fee income, more tips, and smaller travel distances. Users also benefit as they will not need to wait for drivers to pick up deliveries from multiple locations, causing extended wait times and loss in food quality/freshness.
Problem
Create an interface that allows new customers to quickly learn about Delicieux and place their first order from a recommended restaurant.
Responsibilities
Create sketches, user flows, wireframes, a style guide, and a prototype for Delicieux.
PAINT pOINTS
Faster deliveries
Nearby restaurant recommendations for faster deliveries. Avoid loss in food freshness and receive food the moment they're hungry.
Lower cost
Users don't want to research the cheapest delivery options nor want delivery drivers to be underpaid for their services.
Limited menus
Users want a full menu rather than a limited menu found on competitor applications
Sketching/User flow
I started by creating sketches of what I wanted the result of the application to look like and simultaneously worked out the user flow of placing an order. This step would help me determine the necessary elements to aid the user in reaching their goal and provide a framework for wireframing.
Wireframe
After sketching, I created a wireframe of the application that focuses on the prioritization of content, the function of elements, and a rough layout of styling and graphics. The wireframe process helps simplify creating high-fidelity mockups and prototypes for Delicieux.